4 Video Strategies to Grow Your Business

4 Video Strategies to Grow Your Business

Tips on getting your message in front of customers by satisfying their voracious appetite for video.

The toilet in our guest bathroom recently broke.

I googled the problem and found a step-by-step video on how to replace the flapper and flush valve. I would never have tackled this task had I not found that video.

More importantly, I ended up following the woman’s channel and sharing the video with a friend who encountered a similar toilet travesty.  In the time since I have visited that same site for additional help with other DIY household projects. Definitely a WIN!

Gone are the days when you had to hire an agency to create a TV or radio ad, or buy expensive ads in newspapers and on billboards, or send out thousands of postcards—all with no real way to track the customer engagement rate.

We live in an amazing time: You can reach your target audience by implementing simple marketing tools on a shoestring budget, and video is one of the most powerful tools to have at your disposal.

Here are four tips on how to use video to reach more customers and grow your business:

  1. Post industry-specific videos

    If you own a painting company, you can post videos about the latest interior colors for this season.

    If you own a retail clothing store, you can post videos showcasing the latest designers and outfit trends of brands that your store carries.

    The point is to share videos which are helpful, and industry relevant to the people who are out there searching for information.

  1. Let the analytics guide you

    Regardless of how you choose to post and share your video content, each of the most popular platforms (YouTube, Facebook, Instagram, LinkedIn, etc.) include the option to track the user data of your viewers. Use these analytics to help you decide what, when, and where to post.  For example, if you are trying to attract females, between the ages of 18-30, who reside in a specific location, check to see which videos this particular demographic is consuming, and then continue to produce similar media.

  1. Make sure other people can embed your video into their site

    Embedding videos into articles you write can amplify your exposure to a larger audience. Give each video you make as much of a chance to gain traction as possible.

  1. Advertise on the videos

    Remember that video on how to replace my broken toilet? There were half a million views on it, so they put an ad on it through YouTube–meaning the creator of the video gets paid for every new view. Finally, make sure to keep your sales funnel at the top of mind when you’re making videos. If you spend all your time making videos that bring people to your site but don’t actually move product, you’re really only increasing your costs (web traffic and production costs) to feel cool.

Your Online First Impression In 2017

It has always been said that first impressions are important. From first dates to job interviews, you only have one chance to give the right impression. Now, how does this work online? How does this work for my business? Whether you’re a roofing contractor or a lawyer, you HAVE to pay attention to how your consumer sees you. Before the digital age it was easy to control your first impression. Until recently, most first impressions came from commercials, print ads and radio advertising. This was great for business owners because they were the ones creating the ads that the consumers were seeing. If you wanted to be known as a trusted brand all you had to do was tell people you were a trusted brand! Times have changed. The consumers have taken the power back, and the days of having complete control of your first impression have changed. Lucky for you, there is something you can do about it! Here are a few places to start:

One of the first places to start with are the websites that give your customers the opportunity to rate you: google maps, yelp, BBB etc. The most important thing to remember is that a negative review is not the end of the world, instead it is an opportunity to improve and have dialogue about how to fix said issues. It is important for consumers to see how you fixed the problems of their peers rather than see a negative review followed by nothing.

Another place where consumers will get their first impression is your website. The great thing about this is that you can control what is on your website. The most important thing to remember when it comes to websites is that your site MUST be easy to use. Here are 3 quick questions to ask yourself when looking at your website:

  1. Is my website mobile friendly?
  2. Can everything on my website be found easily?
  3. If someone has a question, is there a way it can get answered?

The last place to make a great first impression that I will mention is Social Media. Whether it make sense for your business to be on Facebook, Instagram, LinkedIn or Pinterest, not being on any of these social media platforms is not an option anymore. There are too many people out there that use social media platforms as their main way of finding out what is out there in the world. You could almost think of it as the new phone book or the new classified section of the newspaper.